Crafting Attention-Grabbing Videos: A Step by Step Guide.

Dispelling the Myth.

Before we get into the content, a quick question. Which of the following 2 options is more exciting to you?

• A boring post that gets no views, but fits your brand perfectly.
• A fun, engaging, potentially viral video which steps outside what you would define as ‘normal’ for your brand?

Some businesses are scared to create ‘outside of the box’ videos, and therein lies the problem. Normal videos get normal results.

“I can’t find an object for my industry” reinforces their bias.

Therefore, we like to challenge this thought-pattern.

A quick exercise:

Do any of these videos feature animations related to the product or service being offered?

The Fundamentals.

So how do we break down the creation of these types of videos?

Let’s start with the facts.

• Templates are completely customizable, or, you can start from scratch.
• You are not limited to only “Social Post” videos.
• You have 2,000+ animations to pick from.
• You can move/re-size animations (Business Plan)
• You should not be struggling to pick an animation (if you are, this guide plans to convince you otherwise).

Below, we’ll be diving into different strategies/methodologies you can use to craft a high-performing video. It’s a good idea to bookmark this page so you can come back to it anytime. 🙂

Method #1The Frame Method.

This method applies to our “Social Post Video” video-type, and is the go-to strategy for crafting a video that stands out in the crowded digital landscape. It’s as simple as picking an animation, and ‘framing’ your video around it.

Most people have a disconnect between the text they write, and the animation they pick.

Here are some examples to showcase what I mean:

The animation itself cannot be customized but everything behind it can.

Let’s take it a step further, with some theoretical examples. I’ll pick unique businesses.

• Pickleball club
• Insurance broker
• Freelance designer

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Pickleball Club

You could add your pickleball club as the background, add a "dancing panda" animation (just an example) and then tailor your text to tie it all together: "Everybody who wins a game of pickleball gets to do the panda dance!"

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Insurance Broker

You could upload a testimonial from a client as your background, add a “splash” animation and add a caption to tie it all together like: “I’ve been known to not only make a splash, but blow expectations out the water. Call me for quote at [number]!”

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Freelancer Designer

You could upload some of your previous work as your background, add a “hazmat suit character doing the moonwalk” animation and tie it all together with: “I’m radioactive when it comes to attention to detail. Find more of my work at: [website].”

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These are totally random examples, but I hope they illustrate how it can be taken in any direction with the customizable nature of elements behind the animation.

Method #2Broad Cross-Over.

We’ve established that the animation you pick doesn’t need to be an object from your industry. Their main objective is simply to cut through the noise, and allow you to stop people scrolling past your videos right?

With this in mind, we can ask:
What animations have the closest association to your niche/industry?

I'd recommend searching our library for keywords that are broad but have a close association with your business/industry.

Examples:
For a cosmetic brand I’d search for “beauty”, “cute”, “women”.
For an apparel brand I’d search for “fashion”, “sales, “shop”.
For a hot sauce brand I’d search for “food”, “water”, “fire”.
Running a sale? Search for “sale”, “marketing”, “celebrate”.

You can get creative here! 🎉

Method #3Holidays & Events.

Whether you’re a content creator, business owner, e-commerce store owner or have your own personal brand, neglecting holiday sales could mean missing out on significant growth opportunities. 

Consumers spend billions of dollars around each holiday, are you doing enough to capitalize on that?

With an extensive library of animations tailored to major holidays like Easter, Halloween, Black Friday, and Christmas, Breakout Clips simplifies the challenge of standing out amid fierce competition.

We even created a content calendar with curated videos through the entire year, making it easier to capture attention on short-notice.

You can browse the full calendar here: https://breakoutclips.com/calendar

Method #4A Hook Factory.

First, let’s define a ‘hook’: A 'hook' in a marketing video ad is a brief, attention-grabbing moment crafted to captivate viewers and generate immediate interest in the product or message being advertised. It's the crucial initial spark that entices viewers to keep watching.

In short: it’s something which stops the scroll.

That’s exactly what each of our animations are hand-crafted to do!

Marketing teams love Breakout Clips, because we’re essentially a ‘hook’ factory!

They simply upload their marketing material (an image ad, or a video ad), add one of our animations over it, and they immediately have an effective hook!

Check out this case study below:

Why does it work?
The animation stops the scroll, and your existing video or image background gets more views.

How do you create these inside of Breakout Clips?
Click on our “Scroll-Stopper” video type when starting a video scratch.

Are there other use-cases?
Yes! Are your social posts lacking engagement?

Use our animations as hooks for your social media content. They don’t need to be used for ads.

We like to call these “Content Boosters”. You’re going to post the content anyway, right?

Before scheduling/posting your content, upload it into our “Scroll-Stopper” template, add a hook and download!

You can now post it to social media and enjoy the boosted performance.

Method #5A Creative Hub (Video Types).

Breakout Clips is not limited to just animated videos. It’s more than that. It’s a creative hub for you to capture attention.

Check out these other video types below.