Make a Split Post

43 Split Post examples. Copy any of them

Each example below shows the ending that was typed into the editor, word for word, and why it worked. Steal any of them.

Walkthrough: making a Split Post in the editor.

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The creatine brand deal

  • Grab
  • Brands
What happens next?

The woman leans over the middle area, picking up the creatine container in the bottom area and then saying in an american voice that this has changed my life.

Why it worksThe grab sells the product and the spoken line closes the sale. One sentence turns a creator post into a brand deal.

Santa takes the long way down

  • Climb
  • Holidays
What happens next?

Santa grips the top of the middle area, turns around and climbs down over the middle area with his back facing the viewer until he lands on the roof in the bottom area.

Why it worksTurning his back to the camera is what makes the climb read as real. One small body detail sells the whole crossing.

Santa's snack break

  • Grab
  • Holidays
What happens next?

The arms of the Santa in the top area reach over the middle area, picking up the hotdog, and takes a big bite and gives a thumbs up to the viewer.

Why it worksReach, pick up, bite, thumbs up. Every beat is a verb, and the last one is aimed straight at the viewer.

The sundress try-on

  • Grab
  • Brands
What happens next?

The woman leans all the way over the middle area, until she can reach and pick up one of dresses from the bottom area and showcasing it to the viewer, posing with it in her hand.

Why it works"All the way over" tells the model how far to stretch. Ending on a pose turns a grab into a try-on.

Lipstick, there and back

  • Grab
  • Brands
What happens next?

The woman leans over the middle area, and picks up the lipstick, she brings it back up to the top area, applies the lipstick to her lips, and then runs her fingers through her hair

Voice-over

Female american voice: "how cute is this color" at start

Why it worksFive actions in the order they happen: lean, pick up, bring back, apply, hair. The model follows a sequence far better than a vague “she does her makeup”.

Crumple the comment

  • Grab
  • Brands
What happens next?

The woman reaches up, grabbing the sticker in the top area, bringing it back down to the bottom area, and crunching it up as if it were a piece of paper.

Why it worksThe ending names the object, where it is (top area), where it goes (bottom area) and what happens to it. Nothing is left to guess, so the crumple lands.

Fetch, across the post

  • Leap
  • Creators
What happens next?

The man in the top area throws the ball forward, the dog chases it over the middle area, and grabs it in the bottom area happily wagging its tail and the owner celebrating.

Why it worksThree beats in a row: the throw, the chase, the catch. Ending on the wagging tail and the owner's cheer gives both images a payoff.

Five friends, one bucket

  • Grab
  • Creators
What happens next?

They lean over the middle area, and each grab a beer from the bucket

Why it worksFive people, one verb. "Each grab a beer" keeps a group move simple enough to read in a second.

Into the studio

  • Leap
  • Creators
What happens next?

The female in the top area climbs up and over the middle area with both legs crossing over visibly, and takes a seat in her podcast studio in the bottom area

Why it works"Both legs crossing over visibly" asks for a full-body crossing. Specific details beat vague ones.

Donut orbit

  • Fly & drop
  • Brands
What happens next?

Two donuts orbit the middle area like a satellite

Why it worksNo people and no story, just motion. "Orbit like a satellite" gives the model a path it can follow.

Coffee, from the other side

  • Pour
  • Holidays
What happens next?

The zombie hand turns to face the viewer, afterwards, it pours coffee over the middle area into the mug in the bottom area.

Why it worksTurning to the viewer first adds a beat of suspense before the pour. A pause can be part of the ending.

BOO on the window

  • Transform
  • Holidays
What happens next?

The zombie leans over the middle area, and uses his right hand to spell out "BOO" on the condensed window in the bottom area.

Why it worksThe bottom image already has a fogged-up window, so the ending writes on it. Build the ending from what is already in the landing image.

Pull up the headstone

  • Grab
  • Holidays
What happens next?

The female zombie in the top area leans over the middle area, her hands gripping the RIP tombstone in the bottom area, and she pulls it out of the ground, waving it at the viewer, her body staying in the top area

Why it works"Her body staying in the top" keeps her anchored while only her arms cross. Say what should stay put, not only what moves.

The latte hand-off

  • Grab
  • Brands
What happens next?

The superhero in the top area reaches over the middle area, picking up the latte in the bottom area and extending it forward to the viewer.

Why it worksHolding the latte out to the viewer makes the product the final frame. End where you want the eye to land.

Cyber Monday delivery

  • Fly & drop
  • Brands
  • Holidays
What happens next?

The drone flies forward, dropping the box onto the doorstep in the bottom area. The box opens from the top, and balloons spelling "SALE" appear.

Why it worksThe ending keeps going after the landing: the box opens and the balloons spell SALE. Put your message in the last beat.

The slime mohawk

  • Pour
  • Transform
  • Holidays
What happens next?

The slime forms a huge, spiky green mohawk. The zombie grins and headbangs, flicking blobs of slime toward the camera.

Why it worksThe slime doesn't just land, it becomes something. A transformation makes the bottom image the payoff.

Catch 'em all

  • Grab
  • Creators
What happens next?

The toad in the top area uses it's tongue to catch the flies in the bottom area, one by one, left to right.

Why it works"One by one, left to right" gives a single move an order and a rhythm, so one catch becomes a sequence.

The overflowing mug

  • Pour
  • Brands
What happens next?

The coffee in the top area overflows, leaking slowly over the bottom area.

Why it worksThe pour is already in motion in the top area, so the ending only describes how it finishes: the overflow.

The slow sauce drip

  • Pour
  • Brands
What happens next?

The thick sauce from the top area drips slowly down over the middle area, landing on the steaming hot chicken tender.

Why it works"Thick", "slowly", "steaming hot": texture words set the pace. A slow drip over the caption holds the eye longer.

Hot dog resurrection

  • Pour
  • Transform
  • Holidays
What happens next?

The mummy pours tomato sauce on the hotdog in the bottom area and it sits up, coming to life, opening it's eyes and yawning like it woke up from a big nap.

Why it worksCause and effect: the sauce lands, the hot dog wakes up. A reaction in the bottom area is the punchline.

Pull down the banner

  • Leap
  • Brands
  • Holidays
What happens next?

The man does a big jump up over the middle area, both of his hands grabs the bottom left corner of the BLACK FRIDAY SIGN, pulling it back down with him into the bottom area.

Why it worksNaming the exact grip, "both hands, bottom left corner", gets you a precise physical moment instead of a vague tug.

Kickflip across the post

  • Leap
  • Creators
What happens next?

The skater in the top area kickflips his board over the middle area and lands on the pavement in the bottom area.

Why it worksA trick has a built-in start and finish. Take off in the top, land in the bottom, and the post sits in the airtime.

The climb to the top

  • Climb
  • Creators
What happens next?

The boy climbs from the bottom area over the middle area, reaching the girl's window in the top area, and hands her the red rose.

Why it worksThis one crosses upward, from bottom to top. Handing over the rose gives the climb a reason.

One seed, one tree

  • Transform
  • Creators
What happens next?

The child drops the seed onto the ground. Instantly, a small tree sprouts from the earth and grows rapidly, producing glowing fruits. The child watches in amazement.

Why it worksDrop, sprout, grow, watch. Ending on the child's amazement gives the viewer someone to react with.

Break out of the post

  • Break the post
  • Holidays
What happens next?

The zombie grips the top of the middle area, shaking his arms violently, the middle area begins to crack like concrete and come loose before eventually crumbling away.

Why it worksGrip, shake, crack, crumble. Describing the post as concrete tells the model exactly how it should break.

The swamp crawl

  • Break the post
  • Climb
  • Holidays
What happens next?

The zombie crawls forward over the middle area, leaving stains over the middle area as he drops into the swamp in the bottom area.

Why it worksThe stains are the point: the crossing leaves a mark on the post itself, so you can see where he went.

The octopus squeeze

  • Break the post
  • Creators
What happens next?

The octopus in the top area, wraps it's tentacles right around the middle area, and squeezes hard so that the middle area crinkles like an elastic band

Why it works"Crinkles like an elastic band" borrows a texture everyone knows, so the model knows how the post should bend.

Straight at the lens

  • Break the post
  • Creators
What happens next?

The ball drops down. the women hits it with her racket. The ball then hits the camera lens and cracks it

Why it worksThe ball doesn't stop in the bottom area, it comes at the camera. Aiming past the post breaks the fourth wall.

The chainsaw clown

  • Break the post
  • Grab
  • Holidays
What happens next?

Clown reaches over the middle area, picking up the chainsaw from the bottom area, pulling the cord to start the chainsaw. Then he lifts chainsaw and brings it down to cut through middle area from top to bottom

Why it worksReach, start the saw, cut. A 10-second clip has room for a longer chain of beats, and the last one cuts straight through the post.

Up into the tree

  • Leap
  • Creators
What happens next?

Left blank. The images did the work.

Why it worksNothing typed. A big cat on the ground and an empty branch above already imply the move, so the model made the leap on its own.

The water polo goal

  • Fly & drop
  • Creators
What happens next?

The waterpolo player in the top area leans over the middle area while holding the ball, and throws it into the goal net in the bottom area, celebrating with her hands in the air.

Why it worksOne clear object crosses the post into a target the bottom image already set up: the goal. The celebration gives the clip a final beat.

The cargo ship crossing

  • Brands
What happens next?

The cargo ship in the top area continues forward, overlapping the middle area as wake spray splashes over the middle area, until it reaches the bottom area.

Why it worksProof that B2B can stop the scroll too. The ship moves the way the feed does, and the spray across the caption makes the crossing feel physical.

The acorn kick-up

  • Leap
  • Creators
What happens next?

An acorn in the top area pops up and over the middle area, landing on the squirrel's lap in the bottom area. He kicks up and holds it in his hand while taking a sip of his cocktail.

Why it worksA tiny object plus a character who reacts to it. The kick-up and the sip turn a simple crossing into a story.

The ice-cold dive

  • Leap
  • Creators
What happens next?

The penguin in the top area dives down head first, submerging it self into the ice cold water in the bottom area

Why it worksA clear subject, a clear direction and a landing spot the bottom image already sets up. The dive pulls the eye straight down through the post.

Snake over the city

  • Leap
  • No ending
  • Creators
What happens next?

Left blank. The images did the work.

Why it worksA snake on the forest floor above, a city street below. No ending was typed, so the AI decided the move itself and sent the snake down into the city.

The shark drops in

  • Leap
  • Creators
What happens next?

The shark in the top area, swims over the middle area, reaching the bottom swimming next to the scuba diver.

Why it worksOpen water above, a diver below. One sentence says where the shark goes and who it swims beside, and the model does the rest.

Zombies in the coffee

  • Grab
  • Holidays
What happens next?

Different zombies crawl out of coffees in the bottom area, the female zombie in the top area reaches over the middle area and scoops up two of them and presents them to the viewer with a sneaky smile.

Why it worksTwo moves in one line, but each is clear: what climbs out, who scoops them up, and the smile to the viewer at the end.

The mustard line

  • Pour
  • Brands
What happens next?

The mustard in the top area pours a thin line of mustard over the middle area, landing evenly onto the hotdog in the bottom area.

Why it worksA pour needs a start and a target. “Thin line” and “evenly” tell the model how, not just where.

Big bite, close up

  • Grab
  • Holidays
  • Brands
What happens next?

Character in the top area reaches down over the middle area and picks up the cheeseburger in the bottom area. He leans out close to the camera and takes a bite. At the end, ketchup drips out of the burger.

Why it worksThree beats in order: pick up, lean in, bite. The ketchup drip at the end gives the clip a finish.

Crawl to the burger

  • Climb
  • Holidays
  • Brands
What happens next?

The zombie in the top area crawls forward over the middle area and then grabs the burger in the bottom area and starts to eat it.

Why it worksThe zombie crosses the post on all fours, which makes the middle area part of the action. The burger gives it somewhere to arrive.

Splash on the lens

  • Leap
  • Break the post
  • Creators
What happens next?

The girl in the top area falls down over the middle area and lands in the water in the bottom area. The water splashes up and splashes water onto the camera lens causing drips to run down the camera lens.

Why it worksThe fall is simple. The splash hitting the camera is the surprise, and the ending spells it out so the model doesn't skip it.

Seagull steals the scoop

  • Pour
  • Creators
What happens next?

The ice cream scoop tilts towards us and the scoop of ice cream falls on top of the cone below. A seagull then flies in and steals the ice cream.

Why it worksA drop with a twist. The scoop landing is the expected ending; the seagull is the one people replay.

The hotel lobby trend

  • Grab
  • Creators
What happens next?

The man in the bottom area leaps up, grabbing the microphone, and pulling it down to the bottom area, and starts rapping: Let's get it. Hop off a sixteen passenger. This a G5, no, this not a Challenger.

Why it worksWho, what and where: the man, the microphone, back down to the bottom area. The rap is written out word for word, so the model performs that line instead of inventing one.

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